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Privacy Policy

Last Updated: July 30, 2026

This privacy notice for Milestone Celebrations, LLC dba The Endings Company (“us”, “our”, and "EndCo"), describes how and why we might collect, store, use, and/or share your information when you use our services such as when you visit our website at https://theendingscompany.com/, download and/or use our mobile application(s) or engage with us in other related ways, including any sales, marketing, or events (collectively the “Platform”).

Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not access or use the Platform and uninstall mobile application(s). If you still have any questions or concerns, please contact us at support@theendings.company.

1. WHAT INFORMATION DO WE COLLECT?

Personal Information you disclose to us

“Personal Information” means and includes any information related to an identified or identifiable individual. We collect Personal Information that you voluntarily provide to us when you access or use the Platform, when you contract for services through the Platform, or otherwise when you contact us.

Personal Information Provided by You. The Personal Information that we collect depends on the context of your interactions with us through the Platform, the choices you make, and features you use. The Personal Information we collect may include the following:

  • Names
  • Phone numbers
  • Email addresses
  • Payment information: When you purchase services through the Platform, we use third-party applications to process your payments. Please note, we do not store or capture any credit card information. This information is collected directly by our payment processing partners.

All Personal Information that you provide to us must be true, complete, and accurate, and you must notify us at support@theendings.company of any changes to such Personal Information.

Information automatically collected

We automatically collect certain information when you access, use or purchase services through the Platform. This information does not reveal your specific identity (like your name or contact information) but may include log data, device and usage information, such as your IP address, operating system, language preferences, referring URLs, device name, country, location, information about how and when access or use the Platform, browser type, settings and information about your activity on the Platform (such as the date/time stamps associated with your usage, pages and files viewed, searches, and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called "crash dumps"), and hardware settings). This information is primarily needed to maintain the security and operation of the Platform, and for our internal analytics and reporting purposes. We also may use cookies to automatically collect information about your visit to our website and the access and use of the Platform. For more information see the section “HOW WE USE COOKIES”

2. HOW DO WE PROCESS YOUR INFORMATION?

We process your Personal Information for a variety of reasons, depending on how you interact with the Platform, including:

  • To deliver and facilitate delivery of services to the user. We may process your Personal Information to provide you with the requested services.
  • Communicating with you. We may use your Personal Information as necessary to contact you for administrative purposes, including providing information that you request and to respond to comments and questions.
  • Marketing. We may use your Personal Information to send marketing communications, including updates on promotions and events relating to the Platform. You can opt out of receiving promotional communications as described below under the section “WHAT ARE YOUR PRIVACY RIGHTS.” Where required under applicable law, we will only send you promotional emails with your opt-in consent.
  • To evaluate and improve the Platform, marketing, and your experience. We may process your information when we believe it is necessary to identify usage trends, determine the effectiveness of our promotional campaigns, and to evaluate and improve the Platform, marketing, and your experience.
  • Administrative and legal purposes. We may use your Personal Information to address any administrative or legal issues, including enforcing our contracts or other legal rights, complying with legal obligations, and defending against legal claims or disputes.
  • Other purposes. We may use your Personal Information for other purposes for which we provide specific notice at the time the Personal Information is collected.

3. HOW WE USE COOKIES

Cookies are small text files that are placed on your computer when you visit a website. The Platform uses cookies to collect information about your browsing activities. We use the following types of cookies:

  • Strictly Necessary Cookies. Cookies are essential for operating the Platform. Since these cookies are essential for the operation of the Platform, they cannot be disabled in our systems. While you can configure your browser to block or notify you about these cookies, doing so may result in some parts of the Platform not functioning properly.
  • Analytics. These cookies enable us to track visits and traffic sources, allowing us to assess and enhance the performance and functionality of our site. They provide insights into which pages are most and least popular and how visitors navigate through the site. If you disable these cookies, we won’t be able to track your visit or monitor site performance.
  • Advertising. These cookies may be placed on our site by our advertising partners and are used to create a profile of your interests, allowing them to display relevant ads on other websites. While they do not store personal information directly, they rely on uniquely identifying your browser and device. If you disable these cookies, you will see less targeted advertising.

You may refuse to accept cookies by activating the appropriate setting on your browser. However, if you select this setting, you may be unable to access certain parts of the Platform. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our website.

4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

We may share your Personal Information in the following situations:

  • Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
  • Service Providers. We work with third-party service providers to operate the Platform. These providers may have access to or process Personal Information while performing these services on our behalf.
  • Administrative and Legal Purposes. We may share or transfer your information in connection with legal obligations, including enforcing our contracts or other legal rights, requests for information and subpoenas, and dispute resolution, including investigations, claims and lawsuits.

5. HOW LONG DO WE KEEP YOUR INFORMATION?

We will only keep your Personal Information for as long as it is necessary for the purposes set out in this privacy notice unless a longer retention period is required or permitted by law. When we have no ongoing legitimate business need to process your Personal Information, we will either delete or anonymize such information, or, if this is not possible (for example, because your Personal Information has been stored in backup archives), then we will securely store your Personal Information and isolate it from any further processing until deletion is possible.

6. HOW DO WE KEEP YOUR INFORMATION SAFE?

We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any Personal Information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your Personal Information, transmission of Personal Information to and from the Platform is at your own risk. You should only access and use the Platform within a secure environment.

7. DO WE COLLECT INFORMATION FROM MINORS?

We do not knowingly solicit data from or market to children under 18 years of age. By accessing or using the Platform, you represent that you are at least 18 years of age. If we learn that Personal Information from users under 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at support@theendings.company.

8. WHAT ARE YOUR PRIVACY RIGHTS?

Withdrawing your consent: If we are relying on your consent to process your Personal Information, which may be express and/or implied consent depending on the applicable law, you have the right to withdraw your consent at any time. You can withdraw your consent at any time by contacting us by using the contact details provided in the section "HOW CAN YOU CONTACT US ABOUT THIS NOTICE?" below. However, please note that this will not affect the lawfulness of the processing before its withdrawal nor, when applicable law allows, will it affect the processing of your Personal Information conducted in reliance on lawful processing grounds other than consent.

Opting out of marketing and promotional communications: You can unsubscribe from our marketing and promotional communications at any time by clicking on the unsubscribe link in the emails that we send, replying "STOP" or "UNSUBSCRIBE" to the SMS messages that we send, or by contacting us using the details provided in the section "HOW CAN YOU CONTACT US ABOUT THIS NOTICE?" below. You will then be removed from the marketing lists. However, we may still communicate with you — for example, to send you service-related messages that are necessary for the administration and use of your account, to respond to service requests, or for other non- marketing purposes.

9. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

If you are a United States resident, you have certain legal rights related to your Personal Information depending on where you reside, including the rights listed below:

  • Right to be informed whether or not we are processing your personal data
  • Right to access your personal data
  • Right to correct inaccuracies in your personal data
  • Right to request deletion of your personal data
  • Right to obtain a copy of the personal data you previously shared with us
  • Right to opt out of the processing of your personal data if it is used for targeted advertising, the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects ("profiling")

To submit a request to exercise these rights described above, please email us at support@theendings.company. However, these rights are not absolute, and in certain cases, we may decline your request as permitted by law.

10. DO WE MAKE UPDATES TO THIS NOTICE?

We may update this privacy notice from time to time. The updated version will be indicated by an updated "Revised" date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy notice, we will notify you at the primary email associated with your account. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information.

11. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have questions or comments about this notice, you may email us at support@theendings.company.

12. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

Based on the applicable laws of your country, you may have the right to request access to the Personal Information we collect from you, change that information, or delete it. To request to review, update, or delete your Personal Information, please email us at support@theendings.company.